Online Store – Sapunescu

Project details

A relatively new concept in Romania, a store specialized in detergents and cleaning solutions for both household and professional use, with a portfolio of quality products imported from Italy.

With a physical store on Şoseaua Ştefan cel Mare in Bucharest and an online store, this family business started by two brothers, began with themes made and grand plans.

A brand whose rise is worth following.

Target audience:
Customers who are specifically looking for an alternative to classic cleaning products.

Project type: New site

Objectives / Requirements: A new site to present the brand as well as to sell products:

an online store that allows the full online sales process or product reservation with in-store pickup;
Encouraging visits to the physical store so those nearby can discover the products;
A site easy to use so that users can discover all products without much effort.

Implemented Services

Web design (appearance and structure of the site)
Website maintenance
Web hosting

Technologies Used

Adobe, JavaScript, WordPress, PHP, API, Google Analytics, Google Search Console, Structured Data

Important Features / Functionality

Simple products displayed in the Category Page and Product Page
Custom tabs in the Product Page for additional information: chemical composition
Products with price per unit and automatically calculated price per weight
Categories and filters customized based on current product stock
Option to pay online by card via Netopia-MobilPay or cash on courier upon delivery
Option for personal pickup or direct courier delivery of orders
Automatic generation of AWB (pre-filling AWB form with order details – Cargus)
Display of a “New” label for products recently added to the store
Three automated emails sent at different intervals to users who abandoned items in their shopping cart
Display of Google reviews on the Product Page and also in a dedicated Reviews page