Online Store - Berezka Ploiesti

Project details

Another store in the Berezka chain in Romania, which aimed to create and develop its online presence to maximize the sales potential of its own products: such as food and alcoholic items specific to Eastern Europe.

This store in Ploiești is the second of this kind, after the [site made for the Berezka store in Brașov].

Target audience:
Communities in Romania made up of people originally from countries such as: Moldova, Lithuania, Latvia, Estonia, Ukraine, Russia, Belarus, Georgia, and many others.

Customers who are specifically looking for an alternative to the usual Western products.

Project type: New site

Objectives / Requirements: A new site by which interested people can:

Promote the Berezka store in Ploiești at local and regional level;
Encourage visits to the physical store to discover its products;
Make it easy to use so that users can find all products;
Order online and pay online for desired products with the option of personal pickup or direct delivery.

Implemented Services

Web design (site appearance and structure)
Web maintenance
Web hosting

Technologies Used

Adobe, JavaScript, WordPress, PHP, API, Google Analytics, Google Search Console, Structured Data

Important Features / Functionality

Simple products displayed in both Category Page and Product Page.
Products with price per unit and price per weight calculated automatically.
Custom categories and filters based on current stock of products.
Option to pay online by card via Netopia-MobilPay or cash to the courier upon delivery.
Option for personal pickup or direct delivery by courier of orders.
Automatic generation of AWB (pre-filling shipping form with order details – Fan Courier).
Automatic calculation of delivery cost based on delivery address (Fan Courier).
Display of a progress bar for information purposes regarding remaining amount to pay, dynamically – depending on products added to cart, until reaching the free delivery threshold (in Product Page, Cart Page, Checkout Page).
Display of a “New” label for products recently added to the site/store.
Display of a “Free Delivery” label for products whose price is above the free delivery threshold.
Three automatic emails sent at different time intervals to users who abandoned items in their cart on the site.
Display of Google reviews in the Product Page as well as in a dedicated Reviews page.