Online Shop - Berezka Brasov

Project details

An online store specializing in the sale of food and alcoholic products specific to Eastern Europe.

The website for the store in Brasov was the first website for Berezka stores, later followed by a website for the Berezka store in Ploiesti.

Target audience:

Communities in Romania formed by people of origin from countries such as: Republic of Moldova, Lithuania, Latvia, Estonia, Ukraine, Russia.

Customers who are specifically looking for an alternative to classic Western products.

Project type: New website

Objectives/Requirements: A new website through which it can:

Promote the Berezka store in Brasov locally and regionally;
Encourage visits to the traditional store to discover the store’s products;
Be easy to use so that users can discover all the products;
Be able to order online and pay online for the desired products with the option of personal pickup or direct delivery.

Implemented services:

Technologies used:

Adobe, JavaSCript, WordPress, Php, API, Google Analytics, Google Search Console, Structured Data.
Important functionalities:
Simple and variable products with swatches displayed on the Category Page and Product Page;
Products with Price per piece and price per grammage automatically calculated;
Categories and personalized Filters on the current product stock;
Online payment option with card via Viva Wallet or cash to the courier, at the time of delivery;
Customizable payment link for online payment with card for special orders:
Option for personal pickup or direct delivery by courier of orders;
Automatic generation of AWB (pre-filling of AWB data with order details – Fan Courier);
Automatic calculation of delivery cost depending on the delivery address (Fan Courier);
Displaying a progress bar for informational purposes regarding the remaining payment, dynamically – depending on the products added to the cart, until reaching the free shipping threshold on the Product Page,
Cart Page, Checkout Page;
Displaying a “Free Shipping” label for products whose price is more than the free shipping threshold;
Three emails sent automatically, at different time intervals, to users who abandoned products in the shopping cart on the site;
Displaying Google reviews on the Product Page.